Federal Bill To Restrict The Content Of Gun Advertising

[T]he Federal Trade Commission shall promulgate rules … to prohibit any person from marketing firearms to children [defined as anyone under 18]. Such rules shall include the following:

(1) A prohibition on the use of cartoon characters to promote firearms and firearm products.

(2) A prohibition on firearm brand name merchandise marketed for children (such as hats, t-shirts, and stuffed animals).

(3) A prohibition on the use of firearm marketing campaigns with the specific intent to appeal to children.

(4) A prohibition on the manufacturing of a gun with colors or designs that are specifically designed with the purpose to appeal to children.

(5) A prohibition on the manufacturing of a gun intended for use by children that does not clearly and conspicuously note the risk posed by the firearm by labeling somewhere visible on the firearm any of the following:

(A) “Real gun, not a toy.”.

(B) “Actual firearm the use of which may result in death or serious bodily injury.”.

(C) “Dangerous weapon”.