From the “Children’s Firearms Marketing Safety Act,” proposed by Rep. Robin Kelly:
[T]he Federal Trade Commission shall promulgate rules … to prohibit any person from marketing firearms to children [defined as anyone under 18]. Such rules shall include the following:
(1) A prohibition on the use of cartoon characters to promote firearms and firearm products.
(2) A prohibition on firearm brand name merchandise marketed for children (such as hats, t-shirts, and stuffed animals).
(3) A prohibition on the use of firearm marketing campaigns with the specific intent to appeal to children.
(4) A prohibition on the manufacturing of a gun with colors or designs that are specifically designed with the purpose to appeal to children.
(5) A prohibition on the manufacturing of a gun intended for use by children that does not clearly and conspicuously note the risk posed by the firearm by labeling somewhere visible on the firearm any of the following:
(A) “Real gun, not a toy.”.
(B) “Actual firearm the use of which may result in death or serious bodily injury.”.
(C) “Dangerous weapon”.
(D) Other similar language determined by the Federal Trade Commission.