Williams Gun Sight and Outfitters in Davison, Mich., said they learned their money’s no good with Comcast when the cable giant rejected their advertising because they no longer accept ads promoting firearms or fireworks.
The change in policy happened February 8 after a deal that gave Comcast controlling interest in NBC Universal, which previously had a policy of not accepting firearms ads.
But Comcast is the monopoly cable provider in two-thirds of the markets in the country, said John Kupiec, president of the advertising agency Canadian American Corp., so their policy now affects every cable channel and major network. And it affects major advertisers including Cabela’s and Walmart.
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