Setpoint Ammunition Wins ‘Greatest Potential’ Award

Setpoint Ammunition was awarded the esteemed 2011 Entrepreneur Excellence Award for “Greatest Potential” from the NorthFront Entrepreneur Alliance Group (NEAG) at the third annual “Entrepreneur Excellence” Awards Banquet.

The NEAG was created under the sponsorship of SEED Weber/Davis/Morgan & Grow Utah Ventures with the purpose to bring entrepreneurs in Northern Utah together and help them develop their businesses. The group hosts monthly events that feature advice and training from experienced business professionals on key topics, competitions among local entrepreneurs, and social interaction with various peer groups. Their goal is to create an alliance that fosters and promotes entrepreneurism throughout Northern Utah.

When presenting the Greatest Potential award, NEAG officials made special note of Setpoint Ammunition’s unique manufacturing process for customizing rifle ammunition. The process is revolutionary in that it allows customers to dictate the case, projectile, powder load and overall length of the cartridge via their online ordering system at http://www.setpointammo.com/custom-rifle-ammo. This exclusive process gives consumers the ability to fine tune their ammunition to fit their specific firearm and application, assuring the most accurate and consistent performance possible. This represents a dramatic shift from the “one size fits all” mentality that has been the standard in commercial ammunition manufacturing for the last century. Setpoint’s custom rounds are available to the general public and can be ordered in any quantity, whether it is a single 20-round box or a truckload.

In addition to their unique ability to customize ammunition to order, Setpoint also brings another key advancement to the manufacturing process: extreme precision. Their system is fully automated on custom machinery designed and built by Setpoint Systems Inc. The elimination of human interaction during the manufacturing process combined with Setpoint System’s expertise in producing extremely tight manufacturing tolerances delivers an end-product that is very precise, consistent, and almost infinitely adjustable to adapt to specific firearms.

Brad Angus, President of Setpoint Ammunition, was pleased but a little surprised when his company was chosen for the NEAG’s Greatest Potential award. “This is a great honor to be chosen for this recognition, particularly when you consider all the exemplary efforts that we were competing against. The NorthFront group has attracted some of the most innovative entrepreneurs in the state, and we’re grateful to be among them. This award is a well-deserved validation for all of the people on the Setpoint Ammo team that have worked so hard to get us where we are today. We’re looking forward to an exciting and successful future for this business.”


I had the opportunity to test out some of Setpoint Ammunition’s offerings. The ordering process easily allowed me to customize my ammunition order specifically tailored to its intended use. As far as I am aware, Setpoint Ammunition is alone in offering such flexibility. I let Setpoint Ammunition know specifically what I wanted, and they built my ammunition to my specifications and delivered directly to my door. It doesn’t get any easier than that. I would highly recommend Setpoint Ammunition to anyone. If you’d like to win two boxes of ammunition, simply visit the Setpoint Ammunition Facebook page (http://www.facebook.com/SetpointAmmunition) and follow the directions.

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